Microsoft Align: From conversation to execution, powered by Copilot
A Teams app that turns meetings and chats into Azure DevOps work items in real time, ensuring seamless alignment across teams.
Context
Saas
B2C Product
B2B Product
Desktop Application
Role
UX Designer
UX Engineer
Team
1 Product Manager
1 UX Researcher
Timeline
May 2025 - May 2026
Overview
Microsoft Azure and Copilot Design Team is interested in investigating a new AI-powered solution to improve
Research Process
Business Insider is one of the leading global digital media platforms, reaching over 100 million unique visitors per month worldwide. As the company expands it's global footprint, it is transforming toward a more accessible, cohesive, and responsive experience for both its broad subscriber base and its mobile-first audience. With a strong emphasis on innovation, clarity of insight, and high-quality presentation, Business Insider’s UX team is embracing a more systematic approach to manage and scale the company’s design system—ensuring consistent, accessible, and brand-aligned component standards across platforms.
User Pain Points
Through our research, our team have identified the following core user
Tool Limitations
Business Insider is one of the leading global digital media platforms, reaching over 100 million unique visitors per month worldwide. As the company expands it's global footprint, it is transforming toward a more accessible, cohesive, and responsive experience for both its broad subscriber base and its mobile-first audience. With a strong emphasis on innovation, clarity of insight, and high-quality presentation, Business Insider’s UX team is embracing a more systematic approach to manage and scale the company’s design system—ensuring consistent, accessible, and brand-aligned component standards across platforms.
Problem Statement
Business Insider is one of the leading global digital media platforms, reaching over 100 million unique visitors per month worldwide. As the company expands it's global footprint, it is transforming toward a more accessible, cohesive, and responsive experience for both its broad subscriber base and its mobile-first audience. With a strong emphasis on innovation, clarity of insight, and high-quality presentation, Business Insider’s UX team is embracing a more systematic approach to manage and scale the company’s design system—ensuring consistent, accessible, and brand-aligned component standards across platforms.
Prototype
Business Insider is one of the leading global digital media platforms, reaching over 100 million unique visitors per month worldwide. As the company expands it's global footprint, it is transforming toward a more accessible, cohesive, and responsive experience for both its broad subscriber base and its mobile-first audience. With a strong emphasis on innovation, clarity of insight, and high-quality presentation, Business Insider’s UX team is embracing a more systematic approach to manage and scale the company’s design system—ensuring consistent, accessible, and brand-aligned component standards across platforms.
Design Breakdown
Business Insider is one of the leading global digital media platforms, reaching over 100 million unique visitors per month worldwide. As the company expands it's global footprint, it is transforming toward a more accessible, cohesive, and responsive experience for both its broad subscriber base and its mobile-first audience. With a strong emphasis on innovation, clarity of insight, and high-quality presentation, Business Insider’s UX team is embracing a more systematic approach to manage and scale the company’s design system—ensuring consistent, accessible, and brand-aligned component standards across platforms.
Updated October 2025, made with love.