Improving BI Design System: Ensuring a cohesive, responsive, and accessible experience across all screen displays for BI’s products.
Context
Design System
B2C Product
Mobile Application
Web Platform
Role
UX Designer
UX Engineer
Team
1 Content Manager
1 Design Manager
1 UX Engineer
Timeline
Jun 2025 - Dec 2025
Overview
Business Insider is one of the leading global digital media platforms, reaching over 200 million unique visitors per month worldwide. As the company expands it's global footprint, it is transforming toward a more accessible, consistent, and responsive experience for both its broad subscriber base and its mobile-first audience. With a strong emphasis on innovation, clarity of insight, and high-quality presentation, Business Insider’s UX team is embracing a more systematic approach to manage and scale the company’s design system—ensuring cohesive and brand-aligned component standards across platforms.
Problem
As Business Insider’s UX team expanded its component library and worked to maintain a consistent brand identity across its web platforms and applications, a new challenge emerged. The team observed a growing shift in user behavior — more readers were engaging with content through mobile devices. This evolution underscored the need to emphasize responsive design principles, ensuring that BI’s design system could adapt seamlessly across screen sizes while preserving accessibility, readability, and brand coherence.
My Contribution
Business Insider is one of the leading global digital media platforms, reaching over 100 million unique visitors per month worldwide. As the company expands it's global footprint, it is transforming toward a more accessible, cohesive, and responsive experience for both its broad subscriber base and its mobile-first audience. With a strong emphasis on innovation, clarity of insight, and high-quality presentation, Business Insider’s UX team is embracing a more systematic approach to manage and scale the company’s design system—ensuring consistent, accessible, and brand-aligned component standards across platforms.
Reflection
Through the duration of the internship, I have been actively reflecting on
CONTENT
Updated October 2025, made with love.